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Why is it so important to count words when you are writing an article to be posted online? Does it really matter that much? Yes, it absolutely does matter. Although it may just be a side issue, it is still of importance. Google favors posts and articles that are a certain number of words in length, with the targeted keyword sprinkled throughout it just enough for the article to be readable, and keyword dense enough so that Google knows what the article is about. This is where word count comes in. And using a word counter free online is a useful tool to achieve that perfect article or post.
When it comes to web content the size of your article matters in this process, don’t misunderstand - it's not a case of "the longer my article is the better". This is not so. The length of your document isn't necessarily synonymous with the quality of the document. Generally, a great post or article on a website or blog should be between 400 to 600 words in length. Actually, a 500-word article is probably optimal.
If you want to rank well in the search engines, a document with this number of words will give you a good foundation to be able to sprinkle around 5 targeted keywords in the article, and still have natural content for your readers. This is why it is critical to count words in your document before posting it. But doesn't 'counting words' sound a bit tedious?
Well, it would be, if you didn't have a tool to use at your fingertips to count words. This is why having a word counter free online is very handy. All you have to do is cut and paste your document into the word counter tool, click a button, and voila! You instantly know how many words your document has, and whether you need to add to it or not.
Main Story - To ensure that submitted content provides some value to readers; most article submission sites suggest a word count of at least 250 for the main story. Although some sites allow a maximum count as high as 5000 words, most content publishers write between 300 and 500 words.
Titles and Summaries - In addition to your main story, most article submission sites ask for a title and summary of your work. You can check at the website itself for specific guidelines, but as a general rule, your target count for titles should be around 50-100 characters (not words). For summaries, you'll find most website guidelines suggest 100-200 characters.
Main Description or Summary - This should be a brief overview of the article you are reviewing. Most sites limit this copy to somewhere around 500 characters. However, a well-written summary can often be only 200-300 characters.
Titles - Similar to article submission sites, the titles you provide to a social bookmarking site are usually limited to 100 characters.
The more content written in a document the more opportunity you have to use variations your targeted keyword. If you only have a couple of paragraphs, you're basically limiting the range of keywords and variations of your keywords that you can possibly rank for.
You'll find a variety of online word counting tools on the Web, but not all tools allow you to save your work for publishing at a later date. You might also consider whether you prefer a tool that counts words and characters while you are typing, rather than having to click a "count" button to see the total at any given time. In some cases, a simple word processing program, like MS Word Character Count, will do the trick for letting you count characters and keep a saved copy of your work. For more sophisticated counting tools, see my resources below.